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08_business.json



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{
  "slug": "uvilo360_08_business_004",
  "group": "uvilo360",
  "handle": "08_business",
  "version": 4,
  "date": "2026-02-12",
  "name": "Business (Entrepreneurship)",
  "icon": "rocket-vertical",
  "image": "v1770605937/Illustrations/Ekaterina/business_domain",
  "description": "**Business** covers the unique challenges and opportunities of building, running, and growing a business. This domain addresses entrepreneurial mindset, product-market fit, fundraising, cash flow management, hiring, leadership, scaling, risk tolerance, and the personal toll of founder life—recognizing that entrepreneurship demands a distinct set of skills, resilience, and support.",
  "instructions": "This questionnaire probes the reality of running a business—from vision and market fit to cash flow, team dynamics, and the personal toll of founder life. Answer honestly; the goal is to surface where your business and your experience as a founder truly stand.",
  "analysisBotHandle": "analyze-life-domain-quiz",
  "sections": [
    {
      "name": "Vision & Entrepreneurial Identity",
      "handle": "vision_and_identity",
      "questions": [
        {
          "handle": "satisfaction_with_business",
          "type": "scale",
          "question": "How satisfied are you with the current state of your business overall?",
          "maxScore": 10,
          "weight": 3,
          "answers": [
            {
              "label": "Not satisfied at all",
              "value": "0",
              "score": 0
            },
            {
              "label": "Extremely satisfied",
              "value": "10",
              "score": 10
            }
          ]
        },
        {
          "handle": "clarity_of_business_vision",
          "type": "scale",
          "question": "How clear is your long-term vision for the business?",
          "maxScore": 10,
          "weight": 3,
          "answers": [
            {
              "label": "Not clear at all",
              "value": "0",
              "score": 0
            },
            {
              "label": "Crystal clear",
              "value": "10",
              "score": 10
            }
          ]
        },
        {
          "handle": "have_business_purpose",
          "type": "boolean",
          "question": "Do you have a clear purpose or “why” behind your business?",
          "filterQuestion": "describe_business_purpose",
          "filterValues": [],
          "maxScore": 7,
          "weight": 2,
          "answers": [
            {
              "label": "Yes, I do",
              "value": "Y",
              "score": 7
            },
            {
              "label": "No, I do not",
              "value": "N",
              "score": 1
            }
          ]
        },
        {
          "handle": "describe_business_purpose",
          "type": "freeform",
          "question": "How would you describe the purpose or mission behind your business?",
          "filterQuestion": "have_business_purpose",
          "filterValues": [
            "N"
          ],
          "autoFill": "quiz",
          "maxScore": 10,
          "weight": 2
        },
        {
          "handle": "passion_for_business",
          "type": "scale",
          "question": "How passionate do you feel about your business right now?",
          "maxScore": 10,
          "weight": 3,
          "answers": [
            {
              "label": "Not passionate at all",
              "value": "0",
              "score": 0
            },
            {
              "label": "Extremely passionate",
              "value": "10",
              "score": 10
            }
          ]
        }
      ]
    },
    {
      "name": "Product & Market",
      "handle": "product_and_market",
      "questions": [
        {
          "handle": "confidence_product_market_fit",
          "type": "scale",
          "question": "How confident are you that your product or service meets a genuine market need?",
          "maxScore": 10,
          "weight": 4,
          "answers": [
            {
              "label": "Not confident at all",
              "value": "0",
              "score": 0
            },
            {
              "label": "Extremely confident",
              "value": "10",
              "score": 10
            }
          ]
        },
        {
          "handle": "understand_target_customers",
          "type": "scale",
          "question": "How well do you understand your target customers’ needs and behaviors?",
          "maxScore": 10,
          "weight": 3,
          "answers": [
            {
              "label": "Not well at all",
              "value": "0",
              "score": 0
            },
            {
              "label": "Extremely well",
              "value": "10",
              "score": 10
            }
          ]
        },
        {
          "handle": "have_competitive_advantage",
          "type": "boolean",
          "question": "Do you have a clear competitive advantage that differentiates your business?",
          "maxScore": 7,
          "weight": 2,
          "answers": [
            {
              "label": "Yes, I do",
              "value": "Y",
              "score": 7
            },
            {
              "label": "No, I do not",
              "value": "N",
              "score": 1
            }
          ]
        },
        {
          "handle": "frequency_customer_feedback",
          "type": "multiple_choice",
          "question": "How often do you gather and act on customer feedback?",
          "maxScore": 10,
          "weight": 3,
          "answers": [
            {
              "label": "Regularly and systematically",
              "value": "A",
              "score": 10
            },
            {
              "label": "Occasionally, when it comes up",
              "value": "B",
              "score": 6
            },
            {
              "label": "Rarely",
              "value": "C",
              "score": 3
            },
            {
              "label": "Almost never",
              "value": "D",
              "score": 1
            }
          ]
        },
        {
          "handle": "describe_market_challenges",
          "type": "freeform",
          "question": "What are the biggest challenges you face in your market right now?",
          "maxScore": 10,
          "weight": 2
        }
      ]
    },
    {
      "name": "Finances & Fundraising",
      "handle": "finances_and_fundraising",
      "questions": [
        {
          "handle": "confident_managing_cash_flow",
          "type": "scale",
          "question": "How confident are you in your ability to manage your business’s cash flow?",
          "maxScore": 10,
          "weight": 4,
          "answers": [
            {
              "label": "Not confident at all",
              "value": "0",
              "score": 0
            },
            {
              "label": "Extremely confident",
              "value": "10",
              "score": 10
            }
          ]
        },
        {
          "handle": "business_financial_runway",
          "type": "multiple_choice",
          "question": "How long could your business sustain itself at current burn rate without new revenue or funding?",
          "maxScore": 10,
          "weight": 4,
          "answers": [
            {
              "label": "More than 12 months",
              "value": "A",
              "score": 10
            },
            {
              "label": "6–12 months",
              "value": "B",
              "score": 7
            },
            {
              "label": "3–6 months",
              "value": "C",
              "score": 4
            },
            {
              "label": "Less than 3 months",
              "value": "D",
              "score": 1
            }
          ]
        },
        {
          "handle": "frequency_financial_stress",
          "type": "scale",
          "question": "How often do you experience financial stress related to your business?",
          "maxScore": 10,
          "weight": 3,
          "answers": [
            {
              "label": "Never",
              "value": "0",
              "score": 10
            },
            {
              "label": "Constantly",
              "value": "10",
              "score": 0
            }
          ]
        },
        {
          "handle": "have_sought_funding",
          "type": "boolean",
          "question": "Have you sought or do you plan to seek external funding for your business?",
          "filterQuestion": "describe_funding_situation",
          "filterValues": [],
          "maxScore": 7,
          "weight": 1,
          "answers": [
            {
              "label": "Yes",
              "value": "Y",
              "score": 4
            },
            {
              "label": "No",
              "value": "N",
              "score": 4
            }
          ]
        },
        {
          "handle": "describe_funding_situation",
          "type": "freeform",
          "question": "Describe your current funding situation and any challenges you face in financing your business.",
          "filterQuestion": "have_sought_funding",
          "filterValues": [
            "N"
          ],
          "autoFill": "quiz",
          "maxScore": 10,
          "weight": 2
        }
      ]
    },
    {
      "name": "Team & Leadership",
      "handle": "team_and_leadership",
      "questions": [
        {
          "handle": "have_team_beyond_self",
          "type": "boolean",
          "question": "Do you currently have employees, co-founders, or contractors working with you?",
          "maxScore": 7,
          "weight": 1,
          "answers": [
            {
              "label": "Yes, I do",
              "value": "Y",
              "score": 4
            },
            {
              "label": "No, it’s just me",
              "value": "N",
              "score": 4
            }
          ]
        },
        {
          "handle": "confidence_as_leader",
          "type": "scale",
          "question": "How confident are you in your ability to lead and inspire your team?",
          "filterQuestion": "have_team_beyond_self",
          "filterValues": [
            "N"
          ],
          "maxScore": 10,
          "weight": 3,
          "answers": [
            {
              "label": "Not confident at all",
              "value": "0",
              "score": 0
            },
            {
              "label": "Extremely confident",
              "value": "10",
              "score": 10
            }
          ]
        },
        {
          "handle": "effectiveness_at_hiring",
          "type": "scale",
          "question": "How effective have you been at hiring the right people for your business?",
          "filterQuestion": "have_team_beyond_self",
          "filterValues": [
            "N"
          ],
          "maxScore": 10,
          "weight": 3,
          "answers": [
            {
              "label": "Not effective at all",
              "value": "0",
              "score": 0
            },
            {
              "label": "Extremely effective",
              "value": "10",
              "score": 10
            }
          ]
        },
        {
          "handle": "team_aligned_with_vision",
          "type": "scale",
          "question": "How aligned is your team with your business vision and values?",
          "filterQuestion": "have_team_beyond_self",
          "filterValues": [
            "N"
          ],
          "maxScore": 10,
          "weight": 3,
          "answers": [
            {
              "label": "Not aligned at all",
              "value": "0",
              "score": 0
            },
            {
              "label": "Completely aligned",
              "value": "10",
              "score": 10
            }
          ]
        },
        {
          "handle": "describe_leadership_challenges",
          "type": "freeform",
          "question": "What are the biggest leadership or team challenges you face in your business?",
          "filterQuestion": "have_team_beyond_self",
          "filterValues": [
            "N"
          ],
          "maxScore": 10,
          "weight": 2
        }
      ]
    },
    {
      "name": "Growth & Scaling",
      "handle": "growth_and_scaling",
      "questions": [
        {
          "handle": "business_growth_trajectory",
          "type": "multiple_choice",
          "question": "Which best describes your business’s growth trajectory over the past year?",
          "maxScore": 10,
          "weight": 3,
          "answers": [
            {
              "label": "Strong, consistent growth",
              "value": "A",
              "score": 10
            },
            {
              "label": "Moderate or uneven growth",
              "value": "B",
              "score": 7
            },
            {
              "label": "Flat or stagnant",
              "value": "C",
              "score": 4
            },
            {
              "label": "Declining",
              "value": "D",
              "score": 1
            }
          ]
        },
        {
          "handle": "readiness_to_scale",
          "type": "scale",
          "question": "How ready is your business to scale to the next level?",
          "maxScore": 10,
          "weight": 3,
          "answers": [
            {
              "label": "Not ready at all",
              "value": "0",
              "score": 0
            },
            {
              "label": "Fully ready",
              "value": "10",
              "score": 10
            }
          ]
        },
        {
          "handle": "comfort_with_business_risk",
          "type": "scale",
          "question": "How comfortable are you with the level of risk involved in your business?",
          "maxScore": 10,
          "weight": 3,
          "answers": [
            {
              "label": "Very uncomfortable",
              "value": "0",
              "score": 0
            },
            {
              "label": "Very comfortable",
              "value": "10",
              "score": 10
            }
          ]
        },
        {
          "handle": "have_growth_strategy",
          "type": "boolean",
          "question": "Do you have a clear strategy for the next phase of business growth?",
          "filterQuestion": "describe_growth_strategy",
          "filterValues": [],
          "maxScore": 7,
          "weight": 2,
          "answers": [
            {

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